We made a questionnaire – people thought our music video was original, they hadn’t seen anything like that before. They were shocked by the horrifying scenes but at the end they really understood the message we tried to send and I’m really happy that people said that because that’s what we were aiming for! One person said: “It was incredibly unique and a brilliant performance”. I’m unsure whether or not it was a performance from the singers they were referring to, or a performance from our brilliant actors.
Many of the viewers were impressed by the amount of special effects on our music video and they thought it was “amazing and looked real” but some said the CGI was not realistic enough for example we used to much blood for when one of our actors gets kicked in the face. I was happy that we did get a few negative feedbacks about the editing because now we know what to add or remove next time we start another project and it helps us get our future results as natural and real as possible because audience feedback is crucial to the media and music industries. It allows producers, directors and even the artists to reflect on their work. It outlines the flaws and what is needed to improve, and it can also encourage people to work harder. Positive feedback allows producers to acknowledge their success, so they know what they're doing right. It also helps in terms of research for their target audience.
If they’re pleasing their target audience, it means more money for the media and music industries. More sales from artist, more demand from the press, more concerts being fully booked, more money being spent by their fans – it’s a vicious circle and it all benefits the musicians and their team. A consequence in ignoring audience feedback, whether good or bad – means that the production companies, managers etc do not know the views of their target audience and they don’t know if they are pleasing them or not. If the audience feedback is bad and they don’t act on it, they risk losing money, endorsements, fans and of course respect from the public. Once an image of an artist is made, the artist has to stick to it to please the fans and the public. I wasn’t surprised by the positive feedback, because we knew we had made a good video. I had all faith in our product and we followed our creative direction through and succeeded. However, I was aware of the weaker elements in our work. I feel like the mirror scene referring to ‘taxi driver’ wasn’t clear enough because most our audience didn’t get it (maybe they haven’t seen Taxi driver in the first place) also the whole story fixed up really fast and we didn’t have time to include some of the footage such as the criminals meeting up at the end before the rap starts. It still made sense but it would be much easier to understand if we could put everything together under that limited time.
Thankfully Aiden and his uncle Mr. Roni Size made a video of him commenting on our final music video which is always a nice thing to know what the artist think of it and here is the video:
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