Cohesion is extremely important, because it is the foundation of the trademark of the artist. Once the band has ‘an image’, they have to maintain it continuously. Like any brand or product on the market - the band needs to be recognizable and have its own flair. If they were to suddenly change their image, their fans may feel that they have ‘sold out’.
There are many drum and bass artists and DJ’s out there and each are unique for how they represent themselves, there needs to be an element of satire in all products for continuity purposes. I think it’s also important for the band’s music and visuals to be recognizable. For example, if the ‘Eastenders’ theme tune is heard from another room –you would know that ‘Eastender’s’ had started without having to look at the visuals. If our song were to appear on ‘Radio1’, we’d want it to be instantly recognizable if it was seen in a magazine. Even though I do think our products are cohesive, I would change the advertisement and add the red font into it subtly. I think it would be too obvious and cliché for us to add the black and white effect with red colour in our music video.
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